Jerome Russell Bblonde Maximum Cream Peroxide Vol40 Professional Hair Lightener for Ultimate Blonding
Volume 40 sits at the top of the developer range at 12 percent hydrogen peroxide, and it is not a general purpose choice. You reach for it when the lift you need is significant, on darker natural hair, or when you are clearing the way for a bright fashion colour that needs a pale base underneath it.
The cream base is the practical part. A liquid developer runs, and running is how you end up with uneven lift and bleach where you did not want it. This mixes smoothly and stays where you put it, which makes sectioning and root control far easier if you are working on your own head.
Strength like this needs respect. Follow the mixing ratio for whichever lightener you are pairing it with, patch test first, and watch the development rather than working to a timer. Volume 40 is also the wrong developer for a subtle root touch-up or for softening a shade by a level. If that is the job, drop to a lower volume and take the extra time. Best for confident colourists who already know how their hair behaves under bleach.
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Tetrasodium EDTA
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
This is the developer half, so it needs a lightening powder mixed into it before it goes anywhere near hair.
Follow the ratio on the powder you are pairing it with, mix in a plastic bowl until it is smooth and thick, and apply with a brush in thin sections. Vol 40 works fast on dark hair, so check a strand every few minutes and rinse the moment you reach your level.
Results
Twelve percent strength lifts further than a Vol 20 or 30 will, which is what gets stubborn dark hair to a platinum or a clean base for fashion colour.
The cream stays where it is put instead of running down the neck, so sections stay tidy and the lift comes out even rather than patchy. Strong lift is hard on hair, so plan a deep conditioner for afterwards.
Composition
- Cream Peroxide
- Volume 40 strength at 12 percent, the developer that drives the lift
Full ingredients list
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Tetrasodium EDTA