Agor

Agor Organic Curling Custard Curl Definition & Frizz Control for Curly, Coily Hair & Textured Curls 300ml/10.1 fl oz

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A curling custard is thicker than a gel and wetter than a cream. Agor make theirs by hand in small batches, 300ml a bottle, and the texture shows it: slick rather than tacky, and it clumps curls together as it dries.

The slip comes from marshmallow root and slippery elm bark, both of them old-fashioned mucilage plants. Soak either one and it gives up a clear gel that coats the hair and lets a comb pass. Brown flaxseed builds the hold, aloe vera and rose water carry the water content, and a blend of argan, jojoba, castor and rosehip oils seals the whole thing down so it stays soft instead of setting into a shell.

  • Defines and clumps curls with flexible, non-crunchy hold
  • Seals against humidity so definition survives the day
  • Adds slip for detangling as you style
  • No flaking and no white residue in the parting

Apply to soaking wet hair in sections, rake or scrunch it through, then air dry or diffuse.

Go heavier than feels sensible on the first attempt. A custard needs enough product to coat a whole section, and under-applying is the usual reason curls come out defined at the front and fluffy underneath. Dry, coarse and high-porosity textures get on with it best, since the oil blend gives it more weight than a plain flaxseed gel would carry.

Application tips

Soaking wet is not an exaggeration; a custard applied to towel-dried hair will not clump. Work in sections, rake it through with the fingers and then scrunch upward into the palm until you hear it. Do not comb after that point. If the hair starts drying while you work, wet the section again rather than adding more product. Air dry undisturbed, or diffuse on low. Once it is bone dry, scrunch the cast out with a little oil on the hands.

Results

Curls clump together in defined pieces rather than separating into frizz, and the hold flexes instead of setting into a shell. Marshmallow root and slippery elm bark are the reason a comb still passes through while you are applying it. Definition survives a humid day. Nothing turns white in the parting and nothing flakes off onto your shoulders as it dries. The cast dries hard and scrunches out soft, which is how a custard is meant to behave.

Composition

Non-flaking
Marshmallow Root
Gives the custard its slip, so fingers pass through wet hair
Slippery Elm Bark
Coats the strand and keeps sections detangling as you apply
Flaxseed
Builds the hold that clumps curls without a crunchy cast
Aloe Vera
Carries the water content that keeps curls hydrated as they set

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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