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Kitsch UK.

Kitsch is the curl-friendly accessories brand. Founded in Los Angeles in 2010 to bring better-designed hair tools to the everyday haircare shelf, it's the home of the satin pillowcase, the heatless curling set and the cult rosemary-mint pre-wash scalp oil.

By Curl Type

7 products

KITSCH

Kitsch Recycled Plastic Continuous Spray Bottle

£7.50 ·

KITSCH

Kitsch Satin Heatless Curling Set

£14.50 ·

KITSCH

Kitsch Self-Draining Soap Dish

£11.00 ·

KITSCH

Kitsch Pre-Wash Scalp Oil Applicator – Rosemary & Biotin

£15.00 ·

KITSCH

Kitsch The Pillow Eye Mask

£15.00 ·

KITSCH

Harry Potter x Kitsch Ravenclaw Satin Pillowcase

£17.50 ·

KITSCH

Kitsch Magnetic Bobby Pin Holder

£9.50 ·

About Kitsch UK

Kitsch is the female-founded hair accessories brand built around satin sleep accessories, the viral Heatless Curling Set, scalp care, and curl-friendly tools. Founded in 2010 by Cassandra Thurswell in Los Angeles, Kitsch is one of the most-stocked hair-accessory brands in UK retail and the brand behind multiple TikTok hair trends (375M+ views across Kitsch product hashtags by 2024).

Brand story

Cassandra Thurswell founded Kitsch in 2010 with a focus on hair accessories that solve real problems — friction frizz from cotton pillowcases, heat damage from styling tools, scalp build-up. The brand grew through Instagram, then TikTok, where the Satin Heatless Curling Set went viral in 2022-2023 and remains a top-search item in the hair-care category.

Kitsch is female-founded, sustainability-led (recycled plastic in spray bottles, reusable bonnets and headbands), and cruelty-free. The brand has expanded from accessories into scalp care (the Pre-Wash Scalp Oil) and sleep products.

The Kitsch range at Zenvy

Heatless styling: Satin Heatless Curling Set — wraps wet hair around a satin-covered rod overnight for damage-free curls. Cult viral product.

Scalp care: Pre-Wash Scalp Oil with Rosemary & Biotin — pre-shampoo treatment with rosemary oil (which has clinical evidence for hair growth in a 2015 SKINmed Journal study).

Sleep: Harry Potter x Kitsch Ravenclaw Satin Pillowcase, Pillow Eye Mask Charcoal, Self-Draining Soap Dish, Magnetic Bobby Pin Holder.

Daily tools: Recycled Plastic Continuous Spray Bottle — fine-mist water bottle for refreshing curls. Volumising Rice Protein Dry Shampoo — for type 2-3 between-wash refresh.

Sleep accessories: The Lavender Weighted Satin Eye Mask — heavier-fabric eye mask for sleep quality.

Who Kitsch is for

Anyone wanting curl-friendly sleep accessories (satin pillowcases, bonnets, eye masks). Type 1-3 hair wanting heatless overnight styling (the Heatless Curling Set works best on type 1-3A; type 4 already has tight pattern). Curlies seeking scientifically-backed scalp care (rosemary oil).

All Kitsch products at Zenvy ship from UK warehouses. Free UK delivery over £25.

Why Kitsch matters for curls

Kitsch is primarily a hair-tools brand but their accessories are critical for curl health — the satin pillowcase, satin scrunchies, microfibre hair towels, and Pre-Wash Scalp Oil are all bestsellers for UK curlies. Brand reputation: affordable quality, widely available.

Kitsch Satin Pillowcase (£15) replaces cotton pillowcases that cause friction frizz and breakage overnight. Single biggest curl-care upgrade for most curlies. Lasts years with proper care (cold wash, low-heat dry).

Kitsch tools to start with

Top three Kitsch products for UK curlies: Satin Pillowcase (£15) for nightly protection, Microfibre Hair Towel (£8) for plopping, and Pre-Wash Scalp Oil (£18) for scalp health and growth support. Total ~£40 — covers night, wash-day, and scalp-care fundamentals.

Related collections

Explore related collections: satin bonnets, silk pillowcases, scalp oil applicator and accessories.

Kitsch FAQs

Does the Kitsch scalp oil actually grow hair?

Rosemary oil has clinical evidence as a hair growth supporter — a 2015 SKINmed Journal study showed rosemary oil performed comparably to minoxidil 2% in androgenetic alopecia after 6 months. Apply 20 minutes before shampoo, 2-3 times per week, for 3-6 months to see measurable change.

Will the Kitsch Heatless Set work on type 4 hair?

Less effectively. Type 4 hair already has a tight pattern; the heatless set adds little visible curl. Best for types 1-3A. The Heatless Set works particularly well on type 1-2C hair seeking ringlet curls without heat damage.

How do I clean Kitsch satin items?

Hand-wash in cool water with mild detergent, air-dry. Avoid tumble-drying which damages satin fibres.

Is Kitsch cruelty-free?

Yes — cruelty-free across the entire range.

How long do Kitsch satin items last?

6-12 months of nightly use for pillowcases. Heatless rod lasts 2+ years. Replace satin items when they lose their slip.

Best Kitsch product for first-timers?

Satin Heatless Curling Set — the viral starting point. £15-20 starting price. Adds curls overnight without heat damage.

Can I use the Heatless Set on short hair?

Yes for chin-length and above. For bobs, use only the bottom half of the rod. For very short hair (above chin), traditional foam rollers work better.

Is the Kitsch Spray Bottle worth it?

Yes — fine-mist water spray is essential for daily curl refresh. The Kitsch model uses recycled plastic and delivers an even mist (cheaper bottles often spray as a coarse jet). £8-10 investment that lasts years.

Best Kitsch starter kit under £40?

Satin Heatless Curling Set (£15) + Pre-Wash Scalp Oil (£18) + Continuous Spray Bottle (£10) = £43 covers heatless styling, scalp care, daily refresh.

How do I use the Pre-Wash Scalp Oil?

Section hair, apply oil directly to scalp with the dropper, massage in 2-3 minutes, leave 20-30 minutes (or overnight), then shampoo as normal. 2-3 times per week for best results.

Where is Kitsch made?

Kitsch is LA-founded and female-owned since 2010. Products at Zenvy ship from UK warehouses with free delivery over £25.

Is Kitsch sustainable?

The brand uses recycled plastic in spray bottles, reusable bonnets and headbands, and lower-waste packaging. Sustainability claims are increasing in the range over time.

Will the Kitsch satin pillowcase really make a difference?

Yes — almost every curl-care expert recommends satin as the first upgrade. Cotton friction overnight is the biggest cause of frizz and breakage. Most curlies see visible improvement within 1-2 weeks.

Best UK Kitsch for length retention?

Satin Pillowcase + Satin Bonnet (£12) + Pre-Wash Scalp Oil for scalp health. Combined under £50 covers the three biggest length-retention factors.

Is Kitsch vegan and cruelty-free?

Yes — full range. Tools and oils are vegan and cruelty-free certified.

Where to buy Kitsch in UK?

Boots, Cult Beauty, Beauty Bay, Amazon UK. Often discounted in seasonal sales.

Best UK Kitsch sleep kit?

Satin Pillowcase (£15) + Satin Sleep Cap (£12) = £27 covers face-down sleepers (pillowcase) and active sleepers (cap stays in place).