Innersense Organic Beauty.

Innersense Organic Beauty is the California-founded clean-beauty haircare line — certified-organic ingredients, plant-based formulas, free of parabens, sulphates, silicones, gluten and synthetic fragrance. Founded in 2005 by Greg and Joanne Starkman with 30 years of salon-industry background, Innersense has a strong following amongst curlies who want salon-grade performance from a clean formula.

Heritage and philosophy

Joanne Starkman started Innersense after years working as a salon stylist with clients sensitive to synthetic ingredients. The brand pioneered the "clean beauty" category in professional haircare before it became a mainstream marketing term. Every formula is third-party tested for organic certification.

Innersense uses food-grade and pharmaceutical-grade ingredients: organic aloe vera, rice protein, lemon balm, sweet orange essential oil. Synthetic preservation is minimal — products are formulated with naturally-preserving plant antimicrobials where possible.

The Innersense range at Zenvy

I Create Hold — defining gel with medium-strong hold. I Create Definition — soft-hold styler. I Create Volume — volumising spray. I Create Curl Memory — definition cream for type 3 curls. I Create Lift Volumizing Foam — fine hair mousse.

Hydrating Cream Hairbath — gentle sulphate-free cleanser. Hydrating Cream Conditioner — rinse-out conditioner. Color Radiance Daily Conditioner — for colour-treated hair. Pure Harmony Hairbath — clarifying cleanser. Quiet Calm Curl Control — anti-frizz cream. Sweet Spirit Leave-In Conditioner — lightweight spray leave-in.

Who Innersense is for

Curlies seeking certified-organic, third-party-tested clean beauty. Anyone with sensitivity to parabens, sulphates, silicones, synthetic fragrance, or gluten. UK low-porosity hair (lightweight clean formulas penetrate closed cuticles).

Innersense is one of the few hair brands with explicit certifications: certified-organic ingredients, gluten-free, fragrance-free options. The premium price reflects the third-party verification and salon-grade performance.

All Innersense products at Zenvy ship from UK warehouses. Free UK delivery over £25.

Why Innersense is UK-popular

Innersense uses 95%+ certified-organic ingredients across the full range. The brand became a UK curl-community favourite for its low-sulphate, low-protein formulations that work well on fine and wavy textures (2A-3A) — types that often struggle with heavier curl brands.

Hydrating Cream Hairbath is the bestselling Innersense product — gentle sulphate-free cleanser that doesn't dry out wave/curl pattern. Pairs with Hydrating Cream Conditioner. Together: ~£40 for both, lasts 8-10 weeks at 2x weekly washing.

Best Innersense by curl type

2A-2B (wavy): I Create Volume mousse + Sweet Spirit Leave-in. Light enough not to flatten waves. 3A-3B (loose curl): Hydrating Cream Hairbath + Sweet Spirit + Quiet Calm Curl Control. 3C-4 (tight curl): combine with heavier brands for moisture (SheaMoisture or Camille Rose), use Innersense for cleansing only.

Related collections

Explore related collections: curl mousses, type 2 wavy products, type 3 curly products and leave-in conditioners.