Innersense I Create Hold
Innersense is the California-founded clean-beauty haircare line — certified-organic ingredients, free of parabens, sulphates and silicones, with a strong following amongst curlies who want salon-grade performance from a clean formula. Innersense I Create Hold is a styling product from the brand — stocked at Zenvy Beauty UK with free delivery over £40 and next-working-day shipping if you order before 2pm.
What it does
Defines the curl pattern, controls frizz, and adds shape — without weighing curls down or leaving heavy residue.
Hair type
Best for type 2C through 4C textures. The brand formulates broadly across the curl spectrum — adjust application amount based on density and porosity. Wavy and looser-curl users should start with smaller amounts to avoid weigh-down.
Ingredients (full INCI)
Water, Aqua- EAU, Aloe Barbadensis Gel*, Hydroxyethylcellulose, Maltodextrin Copolymer, Potassium Hydroxide, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Alkyl Acrylate Crosspolymer, Citrus Aurantium Dulcis Peel Oil, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Phytate, Glycerin*, Chamomilla Recutita (Matricaria) Flower Extract*, Eucalyptus Globulus Leaf Extract*, Ginkgo Biloba Leaf Extract*, Aspalathus Linearis Leaf Extract*, Honey Extract*, Limonene† *Certified Organic †A natural component of essential oils
Frequently asked
Apply to wet or damp hair?
Soaking-wet hair gives the most defined curl clumps — apply directly after the leave-in, before the cuticle starts to close. Damp hair works for a softer, less-defined set.
How much should I use?
Start with a 50p-coin amount for medium-density type 3 hair. Coarser textures and tighter coils need more (golf-ball size). Use less if your hair tends to look greasy or limp.
Can I layer this with a gel?
Yes — apply the cream first to define the curl, then a gel over the top to lock it in. Scrunch out the cast once dry. This is the standard cream-gel layering pattern for type 3 and 4 curls.
Will it leave a crunchy cast?
If used solo, no — most stylers define without crunch. Combined with a gel, the gel creates a cast you scrunch out once dry to reveal soft, defined curls.
