Ecoslay.
Founded by Adria Marshall in Atlanta in 2015, Ecoslay is the small-batch, vegan, plant-based curl-care line that's earned cult status across natural-hair communities. Every formula is hand-mixed in small batches with food-grade botanical ingredients.
Brand 0
Product Type 0
Concern 0
About Ecoslay UK
Ecoslay is the small-batch, vegan, plant-based curl-care line founded by chemist Carmen Ferreira-Roberts in Atlanta, Georgia in 2017. Every formula is hand-mixed in small batches with food-grade botanical ingredients — no parabens, no sulphates, no silicones, no synthetic preservatives in the heaviest formulations.
Founder story
Carmen Ferreira-Roberts is a Brazilian-American cosmetic chemist who started Ecoslay from her Atlanta kitchen. The brand grew from local farmer's market sales to becoming one of the most-recognised clean-beauty curl lines in the US natural-hair community, stocked in major UK retailers including Zenvy.
Carmen formulates with food-grade ingredients first — flax seed, hibiscus, banana, rice, oats, coconut water, marshmallow root. The product naming reflects the ingredient focus: Orange Marmalade (flax-based), Banana Cream (banana + coconut), Rice Pudding (rice protein), Chai Latte (cinnamon + cardamom).
The Ecoslay range at Zenvy
Orange Marmalade Curl Definer — flax-seed gel with maximum hold, cult favourite. Jello Shot — defining curl jelly. Banana Cream Deep Conditioner — weekly moisture mask. Rice Pudding Leave-In — protein-rich leave-in for damaged hair.
Matcha Boost — strengthening mist for between washes. Chai Latte — cleansing co-wash. Ginger and Moringa Tea — scalp-stimulating tonic. Peppermint Schnapps — sulphate-free shampoo. Moonshine Hair & Body Oil — multi-use sealing oil. Lemon Buttercream — heavy moisture butter.
Who Ecoslay is for
Curlies seeking clean-beauty, food-grade ingredients with verifiable supply chains. Type 3 and 4 curls across porosity spectrum. Anyone with sensitivity to synthetic preservatives, parabens, or silicones.
Refrigeration note: Some Ecoslay formulas are sold in refill pouches that benefit from cool storage to extend shelf life (preservative-free, so faster oxidation). UK stock has been formulated for ambient storage but storing in a cool spot away from sunlight extends shelf life.
Sustainability
Ecoslay uses recyclable packaging across the range, sources organic and fair-trade ingredients where possible, and runs a no-animal-testing policy across the entire supply chain. The small-batch production model minimises waste.
All Ecoslay products at Zenvy ship from UK warehouses. Free UK delivery over £25.
Why Ecoslay is different
Ecoslay (founded by Cassandra Stancell in Atlanta) uses food-grade ingredients — flax seed, okra, marshmallow root, agave. The Orange Marmalade Curl Jam is the brand's flagship — flaxseed-based with no synthetic polymers. It looks like (and almost smells like) actual jam. Apply wet, scrunch, dry. Hold lasts 5-7 days.
Ecoslay's challenge in the UK: short shelf life. Food-grade flaxseed-based gels last 2-3 months from opening (vs 18+ months for polymer-based commercial gels). Store in the fridge. Buy smaller jar sizes if you're a slow user.
Ecoslay product comparisons
Orange Marmalade Curl Jam = strongest hold, most defined curls, food-grade flaxseed. Banana Cream Deep Conditioner = creamy mask for moisture, banana-based. Coconut Castor Cream = lightest leave-in moisturiser. The three together give a complete CG-friendly routine for £45-50.
Related collections
Explore related collections: curl gels, type 3 curly products and curly hair must-haves.