{"product_id":"wella-koleston-perfect-me-plus-vibrent-reds-permanent-hair-colour-60ml-2-03-oz","title":"Wella Koleston Perfect ME Plus Vibrent Reds Permanent Hair Colour 60ml\/2.03 oz","description":"\u003cp\u003eReds fade faster than any other family, which is why Wella built a dedicated line for them instead of folding them into the main chart. Vibrant Reds is that line, in the professional 60ml tube.\u003c\/p\u003e\u003cp\u003eThe ME+ part refers to the dye molecule Wella uses in place of PPD and PTD. Wella's claim for it is a reduced risk of clients developing a new allergy to hair colourants, and it is the reason a lot of salons moved their whole colour bar across. Performance did not change with it. Coverage still runs up to 100% on grey, and the tones stay pure rather than pulling brassy.\u003c\/p\u003e\u003cp\u003eReds also need the most honest conversation before the service starts. Pigment size is why they fade first and no formula changes that, so the maintenance plan matters as much as the shade choice.\u003c\/p\u003e\u003cp\u003e60ml per tube, 2.03 oz. Patch testing is still required before every application, ME+ or not.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"33\/66 - Dark Brown Intensive Violet Intensive","offer_id":58506854957388,"sku":"WKMVR3366","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"44\/65 - Dark Brown Intensive Violet Mahogany","offer_id":58506854990156,"sku":"WKMVR4465","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"44\/66 - Medium Brown Intensive Violet Intensive","offer_id":58506855022924,"sku":"WKMVR4466","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/41 - Light Brown Red Ash","offer_id":58506855055692,"sku":"WKMVR541","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/5 - Light Brown Mahogany","offer_id":58506855088460,"sku":"WKMVR55","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"55\/46 - Light Brown Intensive Red Violet","offer_id":58506855121228,"sku":"WKMVR5546","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"55\/65 - Light Brown Intensive Violet Mahogany","offer_id":58506855153996,"sku":"WKMVR5565","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"55\/66 - Light Brown Intensive Violet Intensive","offer_id":58506855186764,"sku":"WKMVR5566","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/34 - Dark Blonde Golden Red","offer_id":58506855219532,"sku":"WKMVR634","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/41 - Dark Blonde Red Ash","offer_id":58506855252300,"sku":"WKMVR641","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/43 - Dark Blonde Red Gold","offer_id":58506855285068,"sku":"WKMVR643","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/45 - Dark Blonde Red Mahogany","offer_id":58506855317836,"sku":"WKMVR645","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"66\/44 - Dark Blonde Intensive Red Intensive","offer_id":58506855350604,"sku":"WKMVR6644","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"66\/46 - Dark Blonde Intensive Red Violet","offer_id":58506855383372,"sku":"WKMVR6646","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"66\/56 - Dark Blonde Intensive Mahogany Violet","offer_id":58506855416140,"sku":"WKMVR6656","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/34 - Medium Blonde Golden Red","offer_id":58506855448908,"sku":"WKMVR734","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/43 - Medium Blonde Red Gold","offer_id":58506855481676,"sku":"WKMVR743","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/4 - Light Blonde Golden Red","offer_id":58506855514444,"sku":"WKMVR84","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/41 - Light Blonde Red Ash","offer_id":58506855547212,"sku":"WKMVR841","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/43 - Light Blonde Red Gold","offer_id":58506855579980,"sku":"WKMVR843","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/kolestone-perfect-me-plus-vibrent-reds.jpg?v=1787333157","url":"https:\/\/zenvy-beauty.com\/products\/wella-koleston-perfect-me-plus-vibrent-reds-permanent-hair-colour-60ml-2-03-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}