{"product_id":"wave-hello-curl-defining-shampoo","title":"Wave Hello Curl Defining Shampoo","description":"\u003cp\u003eCurly hair loses definition at the shampoo step more often than at the styling step. Strip the moisture barrier and no amount of gel afterwards will bring the pattern back properly.\u003c\/p\u003e\u003cp\u003eNoughty have built this one around not doing that. It lifts impurities away while leaving the hair and scalp's own moisture barrier intact, so curls come out of the wash already behaving rather than fluffed and confused. The formula is 97% natural, with rice water, black oats and mushroom extract carrying the conditioning and definition work.\u003c\/p\u003e\u003cp\u003eWhat you notice is bounce. Frizz is smoothed rather than flattened, the curl shape holds, and the hair feels soft instead of coated. It suits dry and textured hair from loose waves through to 4a, and it makes a sensible first step ahead of a primer or a jelly.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860324172,"sku":"NOUWV5147","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":58496860356940,"sku":"NOUWV7171","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Wave_Hello_Shampoo_Pack_Shot_FOP_2000x2000_475f92c1-a819-4718-97b3-a3f41526abdc.webp?v=1787269636","url":"https:\/\/zenvy-beauty.com\/products\/wave-hello-curl-defining-shampoo","provider":"Zenvy Beauty","version":"1.0","type":"link"}