{"product_id":"softn-white-ultra-whitening-hair-serum-for-brighter-even-toned-hair-30-ml-1-01-oz","title":"Soft'n White Ultra Whitening Hair Serum for Brighter, Even-Toned Hair - 30 ml\/1.01 oz","description":"\u003cp\u003eA 30 ml serum is a targeted product. This one is sold on brightness, and the mechanism is optical rather than chemical: it smooths the hair so more light comes back off it, which reads as a brighter, more even colour. There is no bleach involved and nothing to mix, so it sits in a routine as a finishing step rather than as a process.\u003c\/p\u003e\u003cp\u003eAlongside that it conditions, so the hair feels softer and combs out more easily than it did dry. On dull or brassy-looking lengths the difference shows most. Two or three drops through the ends of dry hair is the whole application, and you can repeat it between washes without building anything up. For a full ingredient list the pack is the reference. Keep it to the lengths and ends, where dullness sits, rather than working it in at the root.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507095998796,"sku":"SW-UltSerum","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/UltraWhiteningSerum.jpg?v=1787334707","url":"https:\/\/zenvy-beauty.com\/products\/softn-white-ultra-whitening-hair-serum-for-brighter-even-toned-hair-30-ml-1-01-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}