{"product_id":"shea-moisture-purple-rice-water-strength-color-care-primer-styler-7-5-oz-222-ml-for-color-treated-hair-strength-styling-prep","title":"Shea Moisture Purple Rice Water Strength \u0026 Color Care Primer \u0026 Styler 7.5 oz \/ 222 ml - For Color-Treated Hair, Strength \u0026 Styling Prep","description":"\u003cp\u003eA primer is the step people skip. You wash, you condition, then you go straight for the cream or the heat tools, and the product you actually style with has to do two jobs at once. This one takes on the first job so the second one goes better.\u003c\/p\u003e\u003cp\u003eIt is a leave-in built for colour-treated hair, made around purple rice water, and it goes on damp before anything else. The formula is light and does not leave a residue, so curls keep their movement and blow-dried hair keeps its body.\u003c\/p\u003e\u003cp\u003eIt also gives you something to work with before heat, because primed hair combs out more easily and takes less pulling. Useful on brittle, over-processed or colour-damaged lengths, and it sits comfortably under the matching Strength \u0026amp; Color Care serum or masque.\u003c\/p\u003e\u003cp\u003eWhat it is not is a curl cream or a leave-in conditioner, so do not expect it to carry a whole style on its own. Treat it as the layer underneath whatever you were going to use anyway. 7.5 oz \/ 222 ml.\u003c\/p\u003e","brand":"SheaMoisture","offers":[{"title":"Default Title","offer_id":58507194401100,"sku":"SMPRWPRIMER","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/SM-PRIMER.jpg?v=1787335510","url":"https:\/\/zenvy-beauty.com\/products\/shea-moisture-purple-rice-water-strength-color-care-primer-styler-7-5-oz-222-ml-for-color-treated-hair-strength-styling-prep","provider":"Zenvy Beauty","version":"1.0","type":"link"}