{"product_id":"schwarzkopf-live-colour-lift-permanent-hair-dye-for-vibrant-at-home-colour-lightening","title":"Schwarzkopf Live Colour + Lift Permanent Hair Dye for Vibrant At-Home Colour \u0026 Lightening","description":"\u003cp\u003eColouring darker is easy. Going brighter usually means bleaching first and colouring on top, which is two processes and two chances to get it wrong. Colour + Lift does both in one step, lightening the base while it deposits the new shade.\u003c\/p\u003e\n\u003cp\u003eThat makes it useful on darker hair, where a standard permanent dye would sink in and effectively disappear. Blondes come out brighter, reds hold their heat, and browns keep enough light in them to read as a colour rather than a flat dark.\u003c\/p\u003e\n\u003cp\u003eIt is permanent and built to resist fading, so the shade holds its depth through washing instead of dulling off after a fortnight. Aimed at a full head change at home rather than a subtle refresh.\u003c\/p\u003e\n\u003cp\u003eBe honest about your starting colour before you pick a shade, because how far the lift travels depends entirely on where it begins. A strand test costs ten minutes and settles the question before the whole head is committed.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"L74 Tangerine Twist","offer_id":58507157602636,"sku":"SLCOLIFTL74","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"L76 Ultra Violet","offer_id":58507157635404,"sku":"SLCOLIFT","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Schwarzkopf-Live-Colour-Lift-Tangerine-Twist-L74.jpg?v=1787335208","url":"https:\/\/zenvy-beauty.com\/products\/schwarzkopf-live-colour-lift-permanent-hair-dye-for-vibrant-at-home-colour-lightening","provider":"Zenvy Beauty","version":"1.0","type":"link"}