{"product_id":"purple-reign-tone-correcting-shampoo","title":"Purple Reign Tone Correcting Shampoo","description":"\u003cp\u003eToning shampoos have a reputation for being harsh, because pigment usually rides in on a strong detergent base. Purple Reign is the gentler version of the category, 97% natural, with no sulphates, silicones or parabens in it.\u003c\/p\u003e\n\u003cp\u003eThe purple pigment does the corrective work, cancelling the yellow, orange and generally warm tones that show up in blonde, silver and grey hair. Blackberry and blueberry extracts sit on the conditioning side, and that is what stops the hair feeling stripped after a toning wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCancels brassiness in blonde, silver and grey hair\u003c\/li\u003e\n\u003cli\u003eCleanses without stripping, so the hair stays soft\u003c\/li\u003e\n\u003cli\u003e97% natural, free from sulphates, silicones and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStart with a short leave-on time and extend it if the tone needs more correcting. Grey and white hair takes pigment quickly, so watch the first wash.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860848460,"sku":"NOUPR4101","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Purple_Reign_Shampoo_Pack_Shot_FOP_1.webp?v=1787269636","url":"https:\/\/zenvy-beauty.com\/products\/purple-reign-tone-correcting-shampoo","provider":"Zenvy Beauty","version":"1.0","type":"link"}