{"product_id":"purple-reign-conditioner-250ml","title":"Purple Reign Conditioner - 250ml","description":"\u003cp\u003eBlonde and silver hair goes warm as it fades.\u003c\/p\u003e\u003cp\u003eYellow first, then orange at the ends, and no amount of conditioning fixes it, because the problem is tone rather than dryness.\u003c\/p\u003e\u003cp\u003ePurple Reign is a toning conditioner, so the purple pigment handles the colour correction while the rest of the formula does the conditioning. It neutralises yellow and orange in blonde, silver and grey hair, and because it is a conditioner rather than a treatment you can build the toning up gradually over several washes instead of committing to one dramatic session.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCancels brassy tones on blonde, silver and grey\u003c\/li\u003e\n\u003cli\u003eBlueberry and blackberry extracts top up moisture without oil\u003c\/li\u003e\n\u003cli\u003eNo weight left behind, so toned hair still moves\u003c\/li\u003e\n\u003cli\u003eSulphate free and silicone free, in a 250 ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLeave it on longer for more toning, less for a light refresh. It suits anyone maintaining a cool blonde or grey between salon visits, and it is gentle enough to sit in a normal weekly routine rather than being saved for emergencies.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860684620,"sku":"NOUPR4309","price":10.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Purple_Reign_Conditioner_Packshot_1000x1000_907b2f0c-ecd6-4339-9bf3-4301aa98ddae.webp?v=1787269636","url":"https:\/\/zenvy-beauty.com\/products\/purple-reign-conditioner-250ml","provider":"Zenvy Beauty","version":"1.0","type":"link"}