{"product_id":"pro-voke-touch-of-silver-colour-care-shampoo-neutralises-yellow-tones-nourishes-for-blonde-grey-white-hair-200ml-6-76-oz","title":"PRO:VOKE Touch Of Silver Colour Care Shampoo Neutralises Yellow Tones \u0026 Nourishes for Blonde, Grey \u0026 White Hair 200ml\/6.76 oz","description":"\u003cp\u003eThe violet pigment here is Acid Violet 43, and it works the way every purple shampoo works: it lays down a cool tone that cancels the yellow sitting underneath blonde, grey and white hair.\u003c\/p\u003e\n\u003cp\u003eWhat PRO:VOKE adds on top is UV filtering, which matters more than it sounds. Sunlight is one of the main reasons cool tones drift warm, so a shampoo that shields the colour is doing preventative work as well as corrective. The conditioning side keeps the hair from going dry and straw-like, which is the usual complaint about toning shampoos.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAcid Violet 43 to cancel yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eUV filters to slow colour fade\u003c\/li\u003e\n\u003cli\u003eConditions as it tones, so hair does not end up dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e200ml. Suits maintained blonde, natural grey and white hair, and it is gentle enough to work into a normal rotation rather than saving for emergencies.\u003c\/p\u003e","brand":"Pro:Voke","offers":[{"title":"Default Title","offer_id":58507041669452,"sku":"PROVOKS01","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/provoke-touch-Silver-Colour-Care-Shampoo-200ml.png?v=1787334328","url":"https:\/\/zenvy-beauty.com\/products\/pro-voke-touch-of-silver-colour-care-shampoo-neutralises-yellow-tones-nourishes-for-blonde-grey-white-hair-200ml-6-76-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}