{"product_id":"maxima-rapid-hair-bleach-professional-high-lift-lightening-powder-for-salon-home-use-2x500g","title":"Maxima Rapid Hair Bleach: Professional High-Lift Lightening Powder for Salon \u0026 Home Use 2X500g","description":"\u003cp\u003eBleach in bulk, two 500g tubs of it, which tells you most of what you need to know about who it is for. Salons working through a full colour book will get through it. Home colourists who lighten often will get through it. Anyone bleaching once a year absolutely will not, and would be better served by a small sachet.\u003c\/p\u003e\u003cp\u003eIt is a dust-free powder, so it stays in the bowl rather than lifting into the air while you mix. That matters more than it sounds when you are standing over it for the length of a full head. Mixed with a developer it takes hair up to seven levels, which is enough to move dark shades into blonde territory in a single process.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull head lightening and platinum work\u003c\/li\u003e\n\u003cli\u003eHighlights and balayage\u003c\/li\u003e\n\u003cli\u003ePre-lightening before a vivid fashion shade\u003c\/li\u003e\n\u003cli\u003eLifting old dark colour out before a lighter one goes on\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSpeed is the other half of the name. It works quickly, which is useful on a busy day and dangerous on a careless one, so the timer matters here more than it does with a slower powder. Watch the hair rather than the clock alone, and rinse when the lift is where you want it.\u003c\/p\u003e\u003cp\u003ePatch test and strand test first, and match the developer volume to how much lift you actually need rather than reaching for the strongest bottle by default. Aimed at stylists and at experienced home colourists, not at a first attempt. 2 x 500g.\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":58507041866060,"sku":"MAXIMARB01","price":22.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/maxima_rapid_hair_bleach_2x500g.jpg?v=1787334327","url":"https:\/\/zenvy-beauty.com\/products\/maxima-rapid-hair-bleach-professional-high-lift-lightening-powder-for-salon-home-use-2x500g","provider":"Zenvy Beauty","version":"1.0","type":"link"}