{"product_id":"maxima-40-oxicreme-professional-high-lift-hair-developer-for-salon-home-use-1000-ml-33-81-oz","title":"Maxima 40 OxiCreme Professional High Lift Hair Developer for Salon \u0026 Home Use 1000 ml \/ 33.81 oz","description":"\u003cp\u003eForty volume is the strongest developer in the OxiCreme line, twelve percent peroxide, and it is the one to reach for only when the lift genuinely calls for it. Paired with bleach powder it drives high lift blonde work. Paired with a permanent colour it pushes stubborn grey and gives the most lift the range offers.\u003c\/p\u003e\u003cp\u003eThe cream texture is what makes a strength like this manageable. It mixes smoothly, holds where it is put and does not run, so you keep control over timing and placement rather than chasing product down the hair. A litre bottle also means a full head of work does not empty it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh lift blonde on hair that can take it\u003c\/li\u003e\n\u003cli\u003ePre-lightening before vivid fashion shades\u003c\/li\u003e\n\u003cli\u003eStubborn grey that resists lower volumes\u003c\/li\u003e\n\u003cli\u003eSalon and home use where a litre saves reordering\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStrand test before you commit, and step down to a lower volume if the hair is already porous or previously lightened. Strength is not always the answer, and 40 vol on compromised hair is how damage happens. 1000 ml \/ 33.81 oz.\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":58507034362188,"sku":"MAXIMAOXI40","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Maxima-Oxicreme-40-1-ltr.jpg?v=1787334276","url":"https:\/\/zenvy-beauty.com\/products\/maxima-40-oxicreme-professional-high-lift-hair-developer-for-salon-home-use-1000-ml-33-81-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}