{"product_id":"maxima-30-oxicreme-professional-hair-developer-for-salon-quality-colour-1000-ml-33-81-oz","title":"Maxima 30 OxiCreme Professional Hair Developer for Salon-Quality Colour 1000 ml \/ 33.81 oz","description":"\u003cp\u003eThirty volume sits between the gentle option and the aggressive one, giving two to three levels of lift. That range covers most of what people actually want from a colour change: going noticeably lighter, working through highlights, or getting full coverage on grey with a bit of lift in the same pass.\u003c\/p\u003e\u003cp\u003eThe formula is a rich, non-drip cream. It mixes evenly into colour or bleach powder and stays where you put it, which is the difference between a clean root application and a mess down the back of the neck. Maxima formulate it to look after the hair fibre through the process, so the lift stays controlled rather than brutal.\u003c\/p\u003e\u003cp\u003eA litre is a professional bottle rather than a home kit, so it suits anyone colouring often enough to work through it. 1000 ml \/ 33.81 oz.\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":58507034263884,"sku":"MAXIMAOXI30","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Maxima-Oxicreme-30-1-ltr.jpg?v=1787334275","url":"https:\/\/zenvy-beauty.com\/products\/maxima-30-oxicreme-professional-hair-developer-for-salon-quality-colour-1000-ml-33-81-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}