{"product_id":"manic-panic-semi-permanent-hair-color-cream-after-midnight-vibrant-vegan-deep-blue-118ml","title":"Manic Panic Semi-Permanent Hair Color Cream After Midnight | Vibrant \u0026 Vegan Deep Blue 118ml","description":"\u003cp\u003eDark shades behave differently from bright ones. After Midnight is a deep blue rather than a vivid one, which means it will show up on hair that has not been lifted to pale blonde, and it will give a black-blue depth on dark hair where a brighter blue would simply vanish.\u003c\/p\u003e\u003cp\u003eThat makes it one of the more forgiving colours in the range if you are not willing to bleach. Applied over pre-lightened hair it goes intensely blue. Applied over dark brown it reads as a blue-black shift you notice in sunlight, and because nothing has been lifted to get there, no hard line appears where the colour stops.\u003c\/p\u003e\u003cp\u003eEither way it is a semi-permanent direct dye, so there is no developer, no ammonia, no peroxide and no PPD, and it conditions the hair rather than roughing it up.\u003c\/p\u003e\u003cp\u003eManic Panic has been doing this since 1977 and the formula still leans towards being kind to the hair. Expect the colour to fade gradually over weeks rather than growing out at a hard line. The 118ml pot covers streaks, a full head on shorter hair, or a top-up of an existing blue.\u003c\/p\u003e","brand":"Manic Panic","offers":[{"title":"Default Title","offer_id":58507296407884,"sku":"MP-HV-AM","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/AfterMidnight.png?v=1787336749","url":"https:\/\/zenvy-beauty.com\/products\/manic-panic-semi-permanent-hair-color-cream-after-midnight-vibrant-vegan-deep-blue-118ml","provider":"Zenvy Beauty","version":"1.0","type":"link"}