{"product_id":"loreal-professionnel-serie-expert-volumetry-shampoo-volumizing-root-lifting-for-fine-flat-hair-1500-ml-50-72-oz","title":"L'Oréal Professionnel Serié Expert Volumetry Shampoo Volumizing \u0026 Root-Lifting for Fine, Flat Hair 1500 ml\/50.72 oz","description":"\u003cp\u003eFine hair usually wants washing often, which is why the 1500 ml Volumetry bottle is less extravagant than it looks.\u003c\/p\u003e\u003cp\u003eWash daily and a retail bottle lasts a few weeks.\u003c\/p\u003e\u003cp\u003eThe formula is clear and thin rather than creamy, and that is the whole point. Fine hair loses body to residue faster than it loses it to anything else, so Volumetry cleans the scalp thoroughly and rinses away without leaving anything behind. The root lift comes from that clean start plus the texture the formula leaves on the strand.\u003c\/p\u003e\u003cp\u003eTechnique matters here more than with most shampoos. Concentrate it at the scalp, massage properly rather than piling the hair on top of your head, then finish with a cold rinse if you can stand it. Keep conditioner off the roots entirely.\u003c\/p\u003e\u003cp\u003eMade for fine, flat hair that will not hold volume, in salon size for anyone washing most days or sharing a bathroom with people who have the same hair.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507269341516,"sku":"LPSEVLSH1500","price":36.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/s-l1200_1ebaabd8-3722-401d-9bf5-e47924ca23f2.jpg?v=1787336428","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-volumetry-shampoo-volumizing-root-lifting-for-fine-flat-hair-1500-ml-50-72-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}