{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-shampoo-radiance-boosting-colour-protection-for-colour-treated-hair-1500-ml-50-72-oz","title":"L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo Radiance-Boosting Colour Protection for Colour-Treated Hair 1500 ml\/50.72 oz","description":"\u003cp\u003eColour fades from the outside in. Every wash opens the cuticle slightly, a little pigment leaves, and after a few weeks the tone that looked expensive in the salon chair has gone flat. Vitamino Colour is built to slow that down. The formula rests on resveratrol, an antioxidant borrowed from skincare, which works on the cuticle so it lies flatter and holds pigment in. L'Oréal Professionnel puts the protection at up to eight weeks. What you notice first, though, is the shine, since a smoother cuticle reflects more light and colour-treated hair usually looks dull before it looks faded.\u003c\/p\u003e\u003cp\u003eAnyone with dyed hair can use it, from a full head of permanent colour to balayage that only touches the ends. It is gentle enough for the washes in between and it does not fight with a purple shampoo or a bond treatment if you use one. The 1500 ml pump bottle is the salon size, so it works out cheaper per wash than the retail bottle if colour is a permanent fixture in your routine.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507270652236,"sku":"LPSEVCSH1500","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-professionnel-vitamino-color-shampoo-1500ml-727.webp?v=1787336440","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-vitamino-colour-shampoo-radiance-boosting-colour-protection-for-colour-treated-hair-1500-ml-50-72-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}