{"product_id":"loreal-professionnel-serie-expert-silver-shampoo-neutralises-yellow-tones-brightens-for-grey-white-or-blonde-hair-1500-ml-50-72-oz","title":"L'Oréal Professionnel Serié Expert Silver Shampoo Neutralises Yellow Tones \u0026 Brightens for Grey, White, or Blonde Hair 1500 ml\/50.72 oz","description":"\u003cp\u003eSalons buy the 1500 ml because purple shampoo gets used constantly and the small bottles disappear.\u003c\/p\u003e\u003cp\u003eAt home it makes sense for a different reason: if your hair is fully grey, white or pale blonde, this is not an occasional product, it is most of your washes.\u003c\/p\u003e\u003cp\u003eThe formula is the same violet-pigmented Silver shampoo from L'Oréal Professionnel's Série Expert range, with magnesium included to look after the fibre while the pigment neutralises yellow reflections. Colour theory does the actual work. Violet sits opposite yellow, so applying one cancels the other and the hair reads cool and clear again.\u003c\/p\u003e\u003cp\u003eMost people alternate it with a non-toning shampoo rather than using it every wash, which is where a bottle this size stretches a long way. Pump it into wet hair, distribute evenly, and rinse after a minute or two. Suits grey, white and light blonde hair, natural or salon-lifted, and anyone maintaining a cool blonde between appointments.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507270127948,"sku":"LPSESILSH1500","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Professionnel_Serie_Expert_Silver_Shampoo_1500ml_hws_hair_beauty_71.webp?v=1787336436","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-silver-shampoo-neutralises-yellow-tones-brightens-for-grey-white-or-blonde-hair-1500-ml-50-72-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}