{"product_id":"loreal-professionnel-serie-expert-silver-shampoo-neutralises-yellow-tones-brightens-for-grey-white-and-light-blonde-hair-300-ml-10-14-oz","title":"L'Oréal Professionnel Serié Expert Silver Shampoo Neutralises Yellow Tones \u0026 Brightens for Grey, White, and Light Blonde Hair 300 ml\/10.14 oz","description":"\u003cp\u003eThe 300 ml bottle is the one to buy first.\u003c\/p\u003e\u003cp\u003ePurple shampoos differ in pigment strength, and a smaller bottle lets you find out how your hair responds before you commit to a salon size.\u003c\/p\u003e\u003cp\u003eThis one comes from L'Oréal Professionnel's Série Expert line, pigmented with violet and enriched with magnesium. Violet neutralises yellow, which is why the hair comes out cooler and brighter rather than simply cleaner, and the magnesium works on the fibre so the toning does not come at the cost of condition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTakes the yellow out of grey, white and light blonde hair\u003c\/li\u003e\n\u003cli\u003eBrightens without bleaching or depositing permanent colour\u003c\/li\u003e\n\u003cli\u003eLeaves the hair soft rather than squeaky, so it combs out easily\u003c\/li\u003e\n\u003cli\u003eHolds a cool tone between salon appointments\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA word on method: apply to wet hair, spread it evenly so no section gets a double dose, and rinse before the pigment has time to settle in the most porous patches. Porous ends grab tone faster than the roots do.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507270488396,"sku":"LPSESILSH300","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/silvershampoo.jpg?v=1787336438","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-silver-shampoo-neutralises-yellow-tones-brightens-for-grey-white-and-light-blonde-hair-300-ml-10-14-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}