{"product_id":"loreal-professionnel-serie-expert-curl-expression-mask-intensely-nourishing-defining-for-curly-coily-hair-250-ml-8-45-oz","title":"L'Oréal Professionnel Serié Expert Curl Expression Mask Intensely Nourishing \u0026 Defining for Curly \u0026 Coily Hair 250 ml\/8.45 oz","description":"\u003cp\u003eCurly hair does not respond well to a mask designed for straight hair with more oil poured into it. L'Oreal Professionnel co-developed this one with four curl and coil specialists, Titus Magida, Vivi Siqueira, Derick Monroe and Elodie Euston, which is a fairly direct admission that the standard formula was never going to cover it.\u003c\/p\u003e\u003cp\u003eWhat comes out of that is a rich 250 ml mask aimed at definition and elasticity rather than softness alone. Dry curls lose their spring before they lose their shine, and hydration is what puts the bounce back.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep hydration for curly and coily textures\u003c\/li\u003e\n\u003cli\u003eImproves curl definition and elasticity\u003c\/li\u003e\n\u003cli\u003eAdds slip, so detangling stops pulling the clumps apart\u003c\/li\u003e\n\u003cli\u003eCuts frizz for a smoother, more defined result\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to clean, damp hair in sections, leave it a few minutes, then rinse fully or partially depending on how much weight your curls will take.\u003c\/p\u003e\u003cp\u003eDenser textures usually want more product and a longer sit. Fine curls want less of both, or the definition turns into limpness.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507270291788,"sku":"LPSECEMAS250","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/images_copy.jpg?v=1787336437","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-curl-expression-mask-intensely-nourishing-defining-for-curly-coily-hair-250-ml-8-45-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}