{"product_id":"loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-neutralises-yellow-tones-for-highlighted-blonde-hair-300-ml-10-14-oz","title":"L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Neutralises Yellow Tones for Highlighted \u0026 Blonde Hair 300 ml\/10.14 oz","description":"\u003cp\u003eIf you have never used a purple shampoo, start here rather than with the salon bottle. Blonde swings warm as it fades, and violet pigment is the fastest way to pull it back without booking a toner.\u003c\/p\u003e\u003cp\u003eChroma Crème came out of a collaboration between L'Oréal Professionnel's Colour Labs and its Haircare Labs, and the difference shows in the texture. It is creamy and it foams, so it spreads evenly instead of patching, and the caring part of the formula stops lightened hair drying out while the pigment does its work. Highlights come back cooler and clearer, and the surface is left smoother.\u003c\/p\u003e\u003cp\u003e300 ml\/10.14 oz. Work it through wet hair, leave it a couple of minutes, then rinse well. Once a week is plenty for most people; more than that and blonde starts drifting towards lavender.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507270455628,"sku":"LPSECCPDSH300","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Chromacremepurple_1replacement.jpg?v=1787336438","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-neutralises-yellow-tones-for-highlighted-blonde-hair-300-ml-10-14-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}