{"product_id":"loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-anti-brassiness-yellow-tones-neutralising-for-highlighted-blonde-hair-1500-ml-50-72-oz","title":"L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Anti-Brassiness \u0026 Yellow Tones Neutralising for Highlighted \u0026 Blonde Hair 1500 ml\/50.72 oz","description":"\u003cp\u003eThe 1500 ml backbar bottle of the purple one, which is what salons reach for and what makes sense at home if you keep blonde hair through the year.\u003c\/p\u003e\u003cp\u003ePurple pigment cancels yellow, so this shampoo cleans and tones in a single step, pulling brassiness out of highlighted and natural blonde hair. The texture is rich and creamy and it foams properly, which is not a given with toning shampoos, and the dyes came out of L'Oréal Professionnel's Colour Labs and Haircare Labs working together rather than being dropped into an existing formula.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRich, creamy lather rather than a thin toning wash\u003c\/li\u003e\n\u003cli\u003eColour correction that works below the surface\u003c\/li\u003e\n\u003cli\u003e50.72 oz, so it lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlternate it with your normal shampoo. Leaving purple shampoo on too often and too long is how blondes end up lilac, and the effect builds faster than most people expect.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507269701964,"sku":"LPSECCPDSH","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/chromapurple.jpg?v=1787336431","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-anti-brassiness-yellow-tones-neutralising-for-highlighted-blonde-hair-1500-ml-50-72-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}