{"product_id":"loreal-professionnel-serie-expert-chroma-creme-blue-dyes-shampoo-orange-tone-neutralizing-colour-correction-for-light-to-medium-brown-hair-300-ml-10-14-oz","title":"L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo Orange Tone Neutralizing \u0026 Colour Correction for Light to Medium Brown Hair 300 ml\/10.14 oz","description":"\u003cp\u003eBlue sits opposite orange on the colour wheel, and that is the whole mechanism here. Brown hair that has been lifted or coloured turns warm as it fades, and blue pigment cancels the orange out rather than covering it up.\u003c\/p\u003e\u003cp\u003eChroma Crème is L'Oréal Professionnel's tinted shampoo range, made with the Colour Labs and the Haircare Labs working together, and this is the brunette version. Alongside the pigment it carries the caring side of the formula, targeting the porous areas of the hair where warmth shows up worst.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralises orange tones in light to medium brown hair\u003c\/li\u003e\n\u003cli\u003eProfessional-grade dyes for a truer, cooler result\u003c\/li\u003e\n\u003cli\u003eConditions porous, damaged sections while it tones\u003c\/li\u003e\n\u003cli\u003e300 ml\/10.14 oz\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePurple shampoo is for blondes. If your hair is brown and going orange, this is the one you want, and it works best alternated with your usual shampoo rather than used at every wash.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507269931340,"sku":"LPSECCBDSH300","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/chblue.webp?v=1787336436","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-chroma-creme-blue-dyes-shampoo-orange-tone-neutralizing-colour-correction-for-light-to-medium-brown-hair-300-ml-10-14-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}