{"product_id":"loreal-professionnel-serie-expert-blondifier-gloss-concentrate-treatment-for-resurfacing-illuminating-highlighted-or-blond-hair-400-ml-13-53-oz","title":"L'Oréal Professionnel Serié Expert Blondifier Gloss Concentrate Treatment for Resurfacing \u0026 Illuminating Highlighted or Blond Hair 400 ml\/13.53 oz","description":"\u003cp\u003e400 ml puts this in salon backbar territory rather than on a bathroom shelf.\u003c\/p\u003e\u003cp\u003eA concentrate is a different format to a mask. It is thinner, it goes on quickly, and its job is the surface of the hair rather than the inside of it. Blondifier Gloss resurfaces the fibre so light comes off the cuticle evenly, which is where shine actually comes from. Blonde and highlighted hair shows dullness more than any other colour because there is no depth of pigment to hide behind, so that smoothing step counts for more.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBoosts shine on blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eSmooths the cuticle so the finish reads polished rather than fluffy\u003c\/li\u003e\n\u003cli\u003eHelps hold the tone by evening out subtle warmth\u003c\/li\u003e\n\u003cli\u003eSalon size, which suits a household or a stylist\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse it after shampoo on damp hair, work it through the lengths, then rinse.\u003c\/p\u003e\u003cp\u003eIf your blonde is dry as well as dull, pair it with a richer mask rather than expecting a gloss to cover both. Resurfacing and deep conditioning are different jobs.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507269964108,"sku":"LPSEBLOGLOSS","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/51qrMbqi27L._AC_SL1500.jpg?v=1787336436","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-blondifier-gloss-concentrate-treatment-for-resurfacing-illuminating-highlighted-or-blond-hair-400-ml-13-53-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}