{"product_id":"loreal-professionnel-serie-expert-blondifier-cool-shampoo-for-neutralising-yellow-tones-enhancing-cool-blonde-vibrancy","title":"L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo for Neutralising Yellow Tones \u0026 Enhancing Cool Blonde Vibrancy","description":"\u003cp\u003eCool blonde does not stay cool on its own. Water, heat and time all push it warm, and by week three the ash you paid for has quietly turned brassy.\u003c\/p\u003e\u003cp\u003eBlondifier Cool is the maintenance shampoo for that. It cleanses gently, which matters on lightened hair, and works on the tone at the same time, keeping yellow undertones in check so highlights and full blondes read clear and cold rather than dull. Hair is left soft and bright, without the chalky texture some toning shampoos leave behind.\u003c\/p\u003e\u003cp\u003eUse it in rotation with your regular shampoo rather than at every single wash, and leave it on for a minute or two if your hair has gone particularly warm. It is a professional salon formula, so a small amount goes further than a supermarket bottle. Best on highlighted, balayaged or fully lightened hair that you want kept on the cool side of blonde.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"300ml","offer_id":58507270521164,"sku":"LPSEBLOSH300","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"1500ml","offer_id":58507270553932,"sku":"LPSEBLOSH1500","price":36.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/blondifier-cool-shampoo_1-replacement.jpg?v=1787336438","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-serie-expert-blondifier-cool-shampoo-for-neutralising-yellow-tones-enhancing-cool-blonde-vibrancy","provider":"Zenvy Beauty","version":"1.0","type":"link"}