{"product_id":"loreal-professionnel-cream-oxydant-40-vol-12-powerful-lightening-permanent-colour-for-professional-hair-colouring-1l-33-81-oz","title":"L'Oréal Professionnel Cream Oxydant 40 Vol, 12% - Powerful Lightening \u0026 Permanent Colour for Professional Hair Colouring 1L\/33.81 oz","description":"\u003cp\u003eForty volume is the strongest of the cream oxydants and the one to be most deliberate about choosing. At 12 percent it is built for dramatic lightening work and for preparing hair to take a vivid colour, and it lifts without laying down any pigment of its own.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e12 percent developer, up to four levels of lift, no colour deposit\u003c\/li\u003e\n\u003cli\u003eThick cream base that mixes smoothly and does not run off the section\u003c\/li\u003e\n\u003cli\u003eFormulated to pair with L'Oréal Professionnel colour and lightening ranges\u003c\/li\u003e\n\u003cli\u003eOne litre bottle, sized for salon use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStrength brings consequences. A higher volume developer processes faster and is harder on the hair, so it belongs in the hands of someone who can read the lift as it happens rather than trust a stopwatch. Strand test, respect the mixing ratio, and keep it off the scalp wherever the formula calls for that.\u003c\/p\u003e\u003cp\u003eBest for professional colourists and experienced home colourists working towards pale blonde or a bright fashion shade.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58506960929100,"sku":"LOPODC003","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-oxident-40vo-12.jpg?v=1787333649","url":"https:\/\/zenvy-beauty.com\/products\/loreal-professionnel-cream-oxydant-40-vol-12-powerful-lightening-permanent-colour-for-professional-hair-colouring-1l-33-81-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}