{"product_id":"loreal-preference-ultra-platinum-bleach-for-up-to-9-levels-of-lift-hair-protection","title":"L'Oréal Préférence Ultra Platinum Bleach for Up to 9 Levels of Lift \u0026 Hair Protection","description":"\u003cp\u003eNine levels of lift is a lot to ask of hair. Ultra Platinum is built for exactly that job, taking a base up to platinum in one process, with a bonding complex working on the hair while the lightener does its part.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLifts up to 9 levels for a platinum result\u003c\/li\u003e\n\u003cli\u003eProtective bonding complex works during the lightening step\u003c\/li\u003e\n\u003cli\u003eL'Oréal's own claim for it is 80% less breakage\u003c\/li\u003e\n\u003cli\u003eAnti brass care included to take the yellow out afterwards\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe kit format is what makes this workable at home. Bleach mixed by eye is how people end up with banding, and a pre portioned kit takes that decision away from you.\u003c\/p\u003e\u003cp\u003eThe anti brass step matters as much as the lift does. Bleach on its own leaves hair yellow, not white, and the care in the kit is what shifts the result from brassy to cool platinum.\u003c\/p\u003e\u003cp\u003eRead the leaflet properly before you mix, do the strand test, and be honest about the state your hair is in. Nine levels is not a decision to take on hair that is already fragile or heavily coloured.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283464524,"sku":"LPUPB","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/preference-le-blonding-ultra-platinum-bleach.webp?v=1787336619","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-ultra-platinum-bleach-for-up-to-9-levels-of-lift-hair-protection","provider":"Zenvy Beauty","version":"1.0","type":"link"}