{"product_id":"loreal-preference-9-12-very-light-ash-beige-blonde-fade-defying-luminous-shine-permanent-hair-colour","title":"L'Oréal Préférence 9.12 Very Light Ash Beige Blonde | Fade-Defying Luminous Shine Permanent Hair Colour","description":"\u003cp\u003eAsh beige is the middle ground between an icy blonde and a warm one. 9.12 carries cool ash pigment to knock back yellow, plus a beige note that stops the result going grey or flat, which is the usual risk with a heavy ash.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCool ash and beige pigments counter yellow undertones\u003c\/li\u003e\n\u003cli\u003eHigh Shine Conditioner for gloss and depth after the rinse\u003c\/li\u003e\n\u003cli\u003eUp to 8 weeks of fade resistance\u003c\/li\u003e\n\u003cli\u003eGrey coverage in a single permanent application\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWorth knowing before you order: the same shade lands differently depending on how porous your hair is. Ends that have been coloured before will grab more of the ash than the mid lengths do.\u003c\/p\u003e\u003cp\u003eBeige blondes photograph better than pure ash ones because they keep a little warmth in reserve. If previous ash colours have left you looking drained, this is the one to try instead.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507282874700,"sku":"Loreal-9-12","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/9-12-very-light-ash-beige-blonde.webp?v=1787336615","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-9-12-very-light-ash-beige-blonde-fade-defying-luminous-shine-permanent-hair-colour","provider":"Zenvy Beauty","version":"1.0","type":"link"}