{"product_id":"loreal-preference-9-1-viking-light-ash-blonde-permanent-fade-defying-hair-colour-kit","title":"L'Oréal Préférence 9.1 Viking Light Ash Blonde Permanent Fade-Defying Hair Colour Kit","description":"\u003cp\u003eBrassiness is the reason most home blondes get redone early. Warm pigment sits underneath every brown base, and lifting exposes it. 9.1 carries cool ash tones to counter that as the colour develops, rather than leaving you to correct it afterwards with a purple shampoo.\u003c\/p\u003e\u003cp\u003eIt is a light ash blonde, cool and Scandinavian in feel, permanent, and rated at up to eight weeks. Everything needed is in the kit, shine treatment included.\u003c\/p\u003e\u003cp\u003eAsh shades deposit less pigment than warm ones, so they show grow out sooner and fade cooler. That is worth knowing before you start rather than after. On a base already blonde or very light brown, it lands close to the shade on the box.\u003c\/p\u003e\u003cp\u003eApply to the roots first if you are covering grow out, then pull the colour through the lengths for the final few minutes. Ash on already ash hair goes flat if it takes a full development twice.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283759436,"sku":"Loreal-9-1","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/9-1.jpg?v=1787336621","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-9-1-viking-light-ash-blonde-permanent-fade-defying-hair-colour-kit","provider":"Zenvy Beauty","version":"1.0","type":"link"}