{"product_id":"loreal-preference-8-23-medium-rose-gold-permanent-hair-dye-intense-fade-defying-colour-luminous-shine","title":"L'Oréal Préférence 8.23 Medium Rose Gold Permanent Hair Dye | Intense, Fade-Defying Colour \u0026 Luminous Shine","description":"\u003cp\u003eA medium rose gold, built from coppery pink over a gold base.\u003c\/p\u003e\u003cp\u003eRose golds sit in an odd place on the chart. The number reads as a level 8 blonde, but the reflects do most of the visible work, so two people starting from different bases will finish with noticeably different results.\u003c\/p\u003e\u003cp\u003e8.23 sits a level lighter than the dark rose gold in the same range, and that changes what it does. The pink reads more clearly, the gold does more of the lifting, and the whole shade catches light rather than holding depth. It is still permanent, so grey coverage runs up to 100% and the tone is rated to last up to eight weeks.\u003c\/p\u003e\u003cp\u003eThe High Shine Elixir goes into the mix, which matters on a multi tonal shade like this one. Rose golds go flat quickly without a gloss step, and flat is exactly what this colour cannot afford. Mid blonde and light brown bases suit it best.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283104076,"sku":"Loreal-8-23","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-preference-8-23-santorini-medium-rose-gold-blonde-permanent-hair-dye.jpg?v=1787336616","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-8-23-medium-rose-gold-permanent-hair-dye-intense-fade-defying-colour-luminous-shine","provider":"Zenvy Beauty","version":"1.0","type":"link"}