{"product_id":"loreal-preference-7-23-dark-rose-gold-luminous-fade-defying-permanent-hair-colour-for-at-home-use","title":"L'Oréal Préférence 7.23 Dark Rose Gold Luminous, Fade-Defying Permanent Hair Colour for At-Home Use","description":"\u003cp\u003eRose gold is easy to get wrong at home. Too much pink and it reads as a wash. Too little and it just looks like a warm brown. 7.23 gets round that by building the shade on a dark base, so the rosy reflect sits over depth instead of floating on top of it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWarm golden undertones with a rose reflect running through them\u003c\/li\u003e\n\u003cli\u003ePermanent formula with grey coverage included\u003c\/li\u003e\n\u003cli\u003eUp to 8 weeks of colour with fade resistance built in\u003c\/li\u003e\n\u003cli\u003eSilky feel after the conditioning step\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause it is a dark rose gold rather than a pastel one, it holds better than most pink toned shades and does not need a bleached base to show. On mid to dark blonde and light brown the rose reads clearly. On darker hair it comes through as a warm shimmer instead.\u003c\/p\u003e\u003cp\u003eWash it with something colour safe and expect the pink to soften before the gold does. That fade is gradual rather than patchy, which is one of the reasons a rose gold built on depth is easier to live with.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283038540,"sku":"Loreal-7-23","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-preference-7-23-bali-dark-rose-gold-brown-permanent-hair-dye.jpg?v=1787336616","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-7-23-dark-rose-gold-luminous-fade-defying-permanent-hair-colour-for-at-home-use","provider":"Zenvy Beauty","version":"1.0","type":"link"}