{"product_id":"loreal-preference-7-0-blonde-permanent-hair-colour-fade-defying-luminous-shine-for-at-home-colouring","title":"L'Oréal Préférence 7.0 Blonde Permanent Hair Colour | Fade-Defying Luminous Shine for At-Home Colouring","description":"\u003cp\u003e7.0 is the natural blonde in the range, the one with no ash or gold correction attached to it. A dark blonde base stays a dark blonde, just evened out and covered.\u003c\/p\u003e\u003cp\u003eThe 0 at the end of the number is the useful part. It means natural, no reflect added, so what you get is the level rather than a tone laid over it. That makes 7.0 a reliable base to build on if you plan to add a gloss later.\u003c\/p\u003e\u003cp\u003eThe High Shine Elixir is enriched with precious oils and gets mixed straight into the colour before you apply it, so the gloss is built into the deposit rather than added as a rinse afterwards. Grey coverage is the other reason people pick 7.0 over a toner or a semi. It is permanent, and it takes on the resistant greys a temporary colour slides straight off.\u003c\/p\u003e\u003cp\u003eRated for up to 8 weeks. Best on light to mid brown bases and on blonde that needs bringing back.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283398988,"sku":"Loreal-7-23","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-preference-7-0-vienna-blonde-permanent-hair-dye.jpg?v=1787336620","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-7-0-blonde-permanent-hair-colour-fade-defying-luminous-shine-for-at-home-colouring","provider":"Zenvy Beauty","version":"1.0","type":"link"}