{"product_id":"loreal-preference-5-3-light-golden-brown-luminous-fade-defying-permanent-hair-colour-for-at-home-use","title":"L'Oréal Préférence 5.3 Light Golden Brown Luminous, Fade-Defying Permanent Hair Colour for At-Home Use","description":"\u003cp\u003eIf neutral browns leave you looking washed out, a golden brown is usually the fix. 5.3 sits at the same depth as a standard light brown but carries a warm gold reflect, which lifts the colour against pale and olive skin tones alike.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWarm golden brown with multi dimensional tone rather than a flat block\u003c\/li\u003e\n\u003cli\u003e100% grey coverage on a permanent application\u003c\/li\u003e\n\u003cli\u003eUp to 8 weeks of colour before the fade shows\u003c\/li\u003e\n\u003cli\u003eShine treatment supplied in the kit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGold reflects fade before the base does, so this is a shade that goes cooler over time rather than brassier. That makes it low maintenance between colours. Keep the water cooler when you wash and the warmth stays put for longer.\u003c\/p\u003e\u003cp\u003eOne caution worth stating. Gold reflects can grab on porous ends, so if your lengths have been coloured before, apply to the roots first and pull the colour through for the last few minutes only.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507282809164,"sku":"Loreal-5-3","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/7eb987d8-1baf-4cec-913e-1dd6e5e61f74_1200x2184_8406d0e5-905e-4739-9c40-c0fdd249965d.webp?v=1787336614","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-5-3-light-golden-brown-luminous-fade-defying-permanent-hair-colour-for-at-home-use","provider":"Zenvy Beauty","version":"1.0","type":"link"}