{"product_id":"loreal-preference-5-0-light-brown-fade-defying-luminous-permanent-hair-colour-kit","title":"L'Oréal Préférence 5.0 Light Brown Fade-Defying Luminous Permanent Hair Colour Kit","description":"\u003cp\u003eA neutral light brown, no warmth pushed into it and no ash pulling it cool.\u003c\/p\u003e\u003cp\u003eIt is also the shade most likely to be sitting under a home colour that has drifted. Repeated colouring builds pigment on the ends and leaves the roots lighter, and a neutral level 5 evens that out in one pass instead of widening the gap.\u003c\/p\u003e\u003cp\u003e5.0 is the shade people reach for when they want their own colour back rather than a new one. It covers grey fully, evens out a base gone patchy from previous colouring, and holds for up to eight weeks. The high shine step in the kit is what stops mid browns going flat, which is the usual complaint about box colour at this level.\u003c\/p\u003e\u003cp\u003eComplete kit, one application. Works on virgin hair and on previously coloured hair alike, which is not true of every shade at this level.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283169612,"sku":"Loreal-5-0","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Preference-Bruges-Light-Brown-Hair-Dye_copy.jpg?v=1787336616","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-5-0-light-brown-fade-defying-luminous-permanent-hair-colour-kit","provider":"Zenvy Beauty","version":"1.0","type":"link"}