{"product_id":"loreal-preference-4-26-pure-burgundy-cool-violet-permanent-hair-colour-fade-defying-luminous-shine-for-all-hair-types","title":"L'Oréal Préférence 4.26 Pure Burgundy Cool Violet Permanent Hair Colour - Fade-Defying Luminous Shine for All Hair Types","description":"\u003cp\u003eBurgundy is a red that has to be maintained. Red pigment sits closer to the surface of the hair than brown or black does, and it washes out first. 4.26 answers that with a cool violet running under the red, the tone that holds longest and stops the shade turning orange as it goes.\u003c\/p\u003e\u003cp\u003eThe kit is a full at home permanent: colour, developer, and the high shine elixir that mixes into the colour rather than sitting on top of it afterwards. Up to eight weeks is what the shade is rated for.\u003c\/p\u003e\u003cp\u003eThe violet reflect behaves differently depending on where you start. On a mid brown it stays deep and wine toned. On a lighter base it lifts brighter and more obviously red. Either way, a colour safe shampoo and cooler water will stretch it further than the box promises.\u003c\/p\u003e\u003cp\u003eApplication is the usual permanent routine. Mix, section, work root to tip, leave for the stated time, rinse until the water runs clear. With reds it pays to rinse for longer than feels necessary, because leftover pigment is what stains a pillowcase on the first night.\u003c\/p\u003e\u003cp\u003eFor anyone wanting a red with depth in it rather than a bright fashion shade.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283693900,"sku":"Loreal-4-26","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-preference-4-26-tuscany-pure-burgundy-cool-violet-purple-permanent-hair-dye.jpg?v=1787336621","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-4-26-pure-burgundy-cool-violet-permanent-hair-colour-fade-defying-luminous-shine-for-all-hair-types","provider":"Zenvy Beauty","version":"1.0","type":"link"}