{"product_id":"loreal-preference-4-013-refined-brown-permanent-hair-colour-kit-for-up-to-8-weeks-of-luminous-shine","title":"L'Oréal Préférence 4.013 Refined Brown Permanent Hair Colour Kit for Up to 8 Weeks of Luminous Shine","description":"\u003cp\u003e4.013 is a brown built from translucent dyes rather than one flat pigment.\u003c\/p\u003e\u003cp\u003eThe number tells you what is in it. The 4 is the depth, a mid brown, and the digits after the point are the reflects laid over that depth, which is why the shade reads as several tones rather than one.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMulti tonal brown with depth instead of a single block of colour\u003c\/li\u003e\n\u003cli\u003eShine Enhancing Conditioner carrying a UV filter and a Vitamin E derivative\u003c\/li\u003e\n\u003cli\u003eUp to 8 weeks of colour before fade and grow out catch up\u003c\/li\u003e\n\u003cli\u003eCovers grey as part of a permanent application\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTranslucent dyes matter more than they sound. They let some of your own tone show through instead of masking it completely, which is why a shade like this reads as hair rather than as dye when the light moves across it. The UV filter in the conditioner is there for the same reason, since sun turns brown dull faster than washing does.\u003c\/p\u003e\u003cp\u003eGood for refreshing an existing brown, covering greys, or dropping a level or two without an obvious change.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283562828,"sku":"Loreal-4-013","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-paris-preference-coloration-4-013-refined-brown.jpg?v=1787336621","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-4-013-refined-brown-permanent-hair-colour-kit-for-up-to-8-weeks-of-luminous-shine","provider":"Zenvy Beauty","version":"1.0","type":"link"}