{"product_id":"loreal-preference-3-0-dark-brown-permanent-hair-colour-kit-fade-defying-luminous-shine","title":"L'Oréal Préférence 3.0 Dark Brown Permanent Hair Colour Kit | Fade-Defying Luminous Shine","description":"\u003cp\u003e3.0 is the straight dark brown. No red, no gold, no ash pulling it one way or the other, and that neutrality is the point of the shade. It sits a couple of levels above black, so it covers grey and darkens a base without the hard line black can leave against the skin.\u003c\/p\u003e\u003cp\u003ePréférence builds it as a permanent colour with the fade defying system behind it, rated at up to eight weeks of wear, plus the shine step that keeps deep shades from going dull. Applied root to tip it deposits evenly, so the ends do not finish up darker than the roots the way repeat colouring often leaves them.\u003c\/p\u003e\u003cp\u003eA safe first move if you have never coloured at home. Neutral browns are forgiving.\u003c\/p\u003e\u003cp\u003eIt also sits well under later changes. With no warm or cool reflect fighting you, a neutral base takes a gloss or a different tone next time without going muddy.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283726668,"sku":"Loreal-3-0","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-preference-3-0-brasilia-dark-brown-permanent-hair-dye.jpg?v=1787336621","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-3-0-dark-brown-permanent-hair-colour-kit-fade-defying-luminous-shine","provider":"Zenvy Beauty","version":"1.0","type":"link"}