{"product_id":"loreal-preference-11-11-ultra-light-cool-crystal-blonde-permanent-hair-colour-for-fade-defying-shine-kit","title":"L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde Permanent Hair Colour for Fade-Defying Shine Kit","description":"\u003cp\u003e11.11 is the coldest blonde on the Préférence chart.\u003c\/p\u003e\u003cp\u003eThe double figure is doing real work. It signals a heavy dose of cool pigment aimed squarely at the yellow and orange that surface whenever light hair is lifted. What you get is an icy, near white blonde rather than a buttery one, and it stays that way for up to eight weeks instead of drifting warm after a few washes.\u003c\/p\u003e\u003cp\u003ePermanent, mixed and applied at home, with the shine treatment included in the kit. Worth saying plainly: an ultra light shade needs a light base to land as shown. On darker hair it will lift, but not to crystal.\u003c\/p\u003e\u003cp\u003eMixing is straightforward and the timing is on the leaflet. Do the allergy alert test 48 hours before the day you plan to colour, whether or not you have used the range before.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283071308,"sku":"Loreal-11-11","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-preference-11-11-venice-ultra-light-cool-crystal-blonde.jpg?v=1787336616","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-11-11-ultra-light-cool-crystal-blonde-permanent-hair-colour-for-fade-defying-shine-kit","provider":"Zenvy Beauty","version":"1.0","type":"link"}