{"product_id":"loreal-preference-10-21-very-very-light-pearl-blonde-fade-defying-luminous-permanent-hair-colour-for-at-home-use","title":"L'Oréal Préférence 10.21 Very Very Light Pearl Blonde | Fade-Defying Luminous Permanent Hair Colour for At-Home Use","description":"\u003cp\u003e10.21 is about as light as a box colour goes, and the .21 is doing the important work. That is the pearl and ash sitting in the shade, and it is what stops a very light blonde turning yellow the way an unmodified one will.\u003c\/p\u003e\n\u003cp\u003ePreference is built around fade resistance. The high-resistance dyes hold the shade for up to eight weeks, so the colour stays cool and clean through a couple of months of washing instead of drifting warm after three.\u003c\/p\u003e\n\u003cp\u003eThe finish is glossy rather than matte, thanks to the Elixir in the kit, and that makes a real difference on very light blonde where hair can otherwise look dry even when it is in good shape.\u003c\/p\u003e\n\u003cp\u003ePermanent, done at home. For anyone chasing a cool, pale blonde and tired of toning it back every fortnight.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507070439756,"sku":"Loreal-10-21","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/L_Oreal-Preference-10-21_6b2bcf6f-bda4-43c5-9de1-df00c6240bbf.jpg?v=1787334514","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-10-21-very-very-light-pearl-blonde-fade-defying-luminous-permanent-hair-colour-for-at-home-use","provider":"Zenvy Beauty","version":"1.0","type":"link"}