{"product_id":"loreal-preference-10-1-very-very-light-ash-blonde-permanent-hair-colour-kit-for-fade-defying-luminous-shine","title":"L'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour Kit for Fade-Defying Luminous Shine","description":"\u003cp\u003eA very light ash blonde is a cool blonde with the yellow taken out of it, and 10.1 sits at the palest end of that scale. The cool pigments in it counter the yellow and orange that turn a home blonde brassy within a fortnight.\u003c\/p\u003e\u003cp\u003eIt is a permanent colour, so it lifts and deposits in one step, and the kit is complete: colour, developer, the Hi-Shine Elixir that goes into the mix, and the conditioner for after the rinse.\u003c\/p\u003e\u003cp\u003eAsh blondes are also the shades people most often misjudge on themselves, because the number on the box describes where the colour finishes rather than where it starts.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCool ash tone that neutralises yellow and orange in the base\u003c\/li\u003e\n\u003cli\u003eHolds for up to 8 weeks before the fade becomes obvious\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage, root to tip\u003c\/li\u003e\n\u003cli\u003eHi-Shine Elixir mixes into the colour for a glossier finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBest on a base that is already light. Very pale ash shades have little lifting power to spare, so a darker base will read warmer than the box. A strand test settles it before you commit the whole head.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283792204,"sku":"Loreal-9-13","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/L_Oreal-Preference-10-1.jpg?v=1787336621","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-10-1-very-very-light-ash-blonde-permanent-hair-colour-kit-for-fade-defying-luminous-shine","provider":"Zenvy Beauty","version":"1.0","type":"link"}