{"product_id":"loreal-preference-1-black-fade-defying-high-shine-permanent-hair-colour-for-salon-quality-at-home-results","title":"L'Oréal Préférence 1 Black Fade-Defying High-Shine Permanent Hair Colour for Salon-Quality At-Home Results","description":"\u003cp\u003eBlack is the shade that shows every mistake. Patchy roots, a warm cast where you wanted flat depth, a finish that goes dull by the third wash. Préférence 1 Black is built around that problem: permanent, heavily pigmented, and formulated to hold its tone for up to eight weeks rather than sliding towards brown.\u003c\/p\u003e\u003cp\u003eThe High Shine Elixir mixes into the colour before you apply it, so the gloss is part of the deposit instead of a rinse added afterwards. That is what keeps the result from reading as the flat, matte black a lot of home dye leaves. Grey coverage runs to 100%, including the coarse wiry ones along the parting that usually resist.\u003c\/p\u003e\u003cp\u003eOne practical note on black. It is the shade with the least margin for a rushed application, because any patch you miss shows up as a lighter stripe rather than blending away. Take the extra five minutes over the sectioning and the back of the head.\u003c\/p\u003e\u003cp\u003eSuits anyone going for a true jet black or a deeper midnight tone, on natural or previously coloured hair. Work in sections, root to tip, and stick to the timing on the leaflet.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283300684,"sku":"Loreal-1","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/L_Ore_al_Pr_f_rence_1_Black.jpg?v=1787336619","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-1-black-fade-defying-high-shine-permanent-hair-colour-for-salon-quality-at-home-results","provider":"Zenvy Beauty","version":"1.0","type":"link"}