{"product_id":"loreal-preference-01-very-very-light-natural-blonde-permanent-hair-colour-for-luminous-fade-defying-shine","title":"L'Oréal Préférence 01 Very Very Light Natural Blonde Permanent Hair Colour for Luminous, Fade-Defying Shine","description":"\u003cp\u003eFlat blonde is the giveaway with home colour. One tone across the whole head has no depth to it, and hair without depth looks painted rather than grown.\u003c\/p\u003e\u003cp\u003ePréférence 01 is built around avoiding that. The result is multi-tonal, so light catches different parts of the hair at different angles the way natural blonde does, and the Hi-Shine Elixir in the box gets mixed into the colourant rather than used afterwards, which is where the gloss comes from.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVery light natural blonde with tonal variation rather than one flat shade\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eHi-Shine Elixir included, mixed in at the colouring stage\u003c\/li\u003e\n\u003cli\u003eColour holds its brightness for up to eight weeks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to dry unwashed hair, working from the roots on a first application and from the mid-lengths on a retouch. Eight weeks is the outside figure for fade resistance, so plan the retouch before you get there.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283202380,"sku":"Loreal-01","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/loreal-preference-01-prague-very-very-light-natural-blonde-permanent-hair-dye.jpg?v=1787336617","url":"https:\/\/zenvy-beauty.com\/products\/loreal-preference-01-very-very-light-natural-blonde-permanent-hair-colour-for-luminous-fade-defying-shine","provider":"Zenvy Beauty","version":"1.0","type":"link"}