{"product_id":"loreal-loreal-preference-9-13-very-light-ashy-golden-blonde-fade-defying-permanent-hair-colour-for-at-home-colourists-1-application-kit","title":"Loreal L'Oréal Préférence 9.13 Very Light Ashy Golden Blonde Fade-Defying Permanent Hair Colour for At-Home Colourists 1 Application Kit","description":"\u003cp\u003e9.13 splits the difference between the two blondes people usually argue about. The ash half cancels yellow and orange. The gold half puts a small amount of warmth back, so the result does not read as flat or grey. What lands is a very light blonde with movement in it rather than one uniform tone.\u003c\/p\u003e\u003cp\u003eIt is a level 9, which is the practical ceiling for most people doing this themselves. Above that the base has to be very light already, and below it the ash and the gold stop reading as two separate tones.\u003c\/p\u003e\u003cp\u003ePermanent, with 100% grey coverage root to tip, and a high shine elixir in the kit to bring gloss into the deposit rather than layer it on after. Colour is rated to hold for up to 8 weeks, one application per box.\u003c\/p\u003e\u003cp\u003eA sensible pick if pure ash has left you looking drained and pure gold has gone brassy on you.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507284021580,"sku":"Loreal-9-13","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/L_Oreal-Preference-9-13.jpg?v=1787336627","url":"https:\/\/zenvy-beauty.com\/products\/loreal-loreal-preference-9-13-very-light-ashy-golden-blonde-fade-defying-permanent-hair-colour-for-at-home-colourists-1-application-kit","provider":"Zenvy Beauty","version":"1.0","type":"link"}