{"product_id":"loreal-loreal-preference-7-1-ash-blonde-luminous-permanent-hair-colour-for-at-home-use","title":"Loreal L'Oréal Préférence 7.1 Ash Blonde Luminous Permanent Hair Colour for At-Home Use","description":"\u003cp\u003e7.1 is a mid ash blonde, cool without being icy, and the shade most people mean when they say they want their blonde toned down.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCool pigments neutralise brassy warmth as the colour develops\u003c\/li\u003e\n\u003cli\u003eHigh Shine Conditioner with precious oils and Vitamin E for the after step\u003c\/li\u003e\n\u003cli\u003eUp to 8 weeks of fade resistant colour\u003c\/li\u003e\n\u003cli\u003ePermanent formula in a complete kit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMix the elixir into the colour rather than saving it for afterwards. That is the step people skip, and it is the one that decides whether the finished blonde looks glossy or chalky.\u003c\/p\u003e\u003cp\u003eLevel 7 is a useful place to sit. Light enough to read as blonde in daylight, dark enough that the grow out is not a monthly emergency. On a light brown base it lifts and tones in the same step.\u003c\/p\u003e\u003cp\u003eApply in sections root to tip, leave for the time given on the leaflet, then use the conditioner. The oils in it are doing the work that keeps ash shades from feeling dry.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507283333452,"sku":"Loreal-7-1","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/7-1-ash-blonde.webp?v=1787336619","url":"https:\/\/zenvy-beauty.com\/products\/loreal-loreal-preference-7-1-ash-blonde-luminous-permanent-hair-colour-for-at-home-use","provider":"Zenvy Beauty","version":"1.0","type":"link"}