{"product_id":"keracare-1st-lather-shampoo-8-oz-237-ml-deep-cleansing-for-all-hair-types","title":"Keracare 1st Lather Shampoo 8 oz \/ 237 ml - Deep Cleansing for All Hair Types","description":"\u003cp\u003e1st Lather is the first shampoo in a two shampoo wash, and it does the dirty work. Its job is stripping out what has accumulated: sebum, dirt from the air, gel and hairspray residue, whatever is left of last week's wax stick.\u003c\/p\u003e\u003cp\u003eThat makes it the wrong shampoo for every wash and the right one for the wash where your hair has stopped responding to product. Buildup is the usual reason a leave in that used to work suddenly does nothing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLifts stubborn buildup that gentler shampoos leave behind\u003c\/li\u003e\n\u003cli\u003eClears the scalp so treatments actually reach it\u003c\/li\u003e\n\u003cli\u003ePreps the hair for conditioning, colour or a relaxer\u003c\/li\u003e\n\u003cli\u003eRinses out clean, with no residue of its own\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFollow it immediately with a moisturising shampoo or go straight into a deep conditioner, because clarifying on its own leaves the hair thirsty. Once a month is enough for most people, more often if you use heavy stylers. Sold in 237 ml, and it works on 2a through 3c hair.\u003c\/p\u003e","brand":"KeraCare","offers":[{"title":"Default Title","offer_id":58506745020748,"sku":"keracare24216","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/1st_lather_shampoo_keracare__34994.1385509451.1280.1280_grande-1.jpg?v=1787332355","url":"https:\/\/zenvy-beauty.com\/products\/keracare-1st-lather-shampoo-8-oz-237-ml-deep-cleansing-for-all-hair-types","provider":"Zenvy Beauty","version":"1.0","type":"link"}