{"product_id":"jerome-russell-bblonde-maximum-cream-peroxide-vol40-professional-hair-lightener-for-ultimate-blonding","title":"Jerome Russell Bblonde Maximum Cream Peroxide Vol40 Professional Hair Lightener for Ultimate Blonding","description":"\u003cp\u003eVolume 40 sits at the top of the developer range at 12 percent hydrogen peroxide, and it is not a general purpose choice. You reach for it when the lift you need is significant, on darker natural hair, or when you are clearing the way for a bright fashion colour that needs a pale base underneath it.\u003c\/p\u003e\u003cp\u003eThe cream base is the practical part. A liquid developer runs, and running is how you end up with uneven lift and bleach where you did not want it. This mixes smoothly and stays where you put it, which makes sectioning and root control far easier if you are working on your own head.\u003c\/p\u003e\u003cp\u003eStrength like this needs respect. Follow the mixing ratio for whichever lightener you are pairing it with, patch test first, and watch the development rather than working to a timer. Volume 40 is also the wrong developer for a subtle root touch-up or for softening a shade by a level. If that is the job, drop to a lower volume and take the extra time. Best for confident colourists who already know how their hair behaves under bleach.\u003c\/p\u003e","brand":"Jerome Russell","offers":[{"title":"Default Title","offer_id":58506968891724,"sku":"JRBMP001","price":1.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/jerome-russell-maximum-cream-peroxide-vol-40.jpg?v=1787333719","url":"https:\/\/zenvy-beauty.com\/products\/jerome-russell-bblonde-maximum-cream-peroxide-vol40-professional-hair-lightener-for-ultimate-blonding","provider":"Zenvy Beauty","version":"1.0","type":"link"}