{"product_id":"frizz-magic-anti-frizz-shampoo","title":"Frizz Magic Anti-Frizz Shampoo","description":"\u003cp\u003eNoughty put a number on this one: up to 90% less frizz, and hair seven times smoother for 48 hours. Worth knowing that the instrumental study behind those figures tested the shampoo alongside the matching conditioner and serum against untreated hair, so the full routine is what was measured.\u003c\/p\u003e\u003cp\u003eThe shampoo itself is 97% natural and sulphate-free, which means a softer lather than you may be used to. Marula oil, daikon extract and wheat bran extract handle the hydration, and the formula puts something between your hair and the humidity that turns a decent blow-dry into a halo by lunchtime.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSulphate-free cleanse that does not strip the scalp\u003c\/li\u003e\n\u003cli\u003eMarula oil, daikon and wheat bran extract for smoothing\u003c\/li\u003e\n\u003cli\u003eHelps hair hold a style through damp weather\u003c\/li\u003e\n\u003cli\u003e97% natural formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGood for waves and looser curls, 2a to 4a, especially if frizz rather than dryness is your main complaint.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860946764,"sku":"NOUAF5153","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/FrizzMagicShampooPack_Shot_FOB.webp?v=1787269637","url":"https:\/\/zenvy-beauty.com\/products\/frizz-magic-anti-frizz-shampoo","provider":"Zenvy Beauty","version":"1.0","type":"link"}